Judith Ahumba-Wellenstein, Susan Jean and Pak Longchiu, graduates of the London College of Fashion, created the online fashion psychology magazine Hajinsky. The title of the post was made up of the names of psychologists Hayo Adams and Adam Galinsky, who talked about the relationship between clothing and human emotions. The founders of the magazine spoke in an interview with The Cut magazine about the specifics of the psychology of studying fashion.
On research into the psychology of fashion. “The very word ‘psychology’ may sound intimidating, but fashion psychology doesn’t explain a person based on what they wear. He does not reveal even the most terrible secrets and puts them into clothes. On the contrary, this science explores our relationship to clothing and how we understand it. »
On the purpose of the journal. “We created Hajinsky when we realized that it is still difficult for people to understand what fashion psychology is and what it has to offer. We do not expect to receive all answers at once, but we hope that the journal will become a platform for dialogue. »
About the purpose of fashion. “The reality is that fashion has become part of our daily lives. It is connected with politics and can lead to social changes. Fashion also influences our attitudes and behaviors and can help improve our lives by helping us identify ourselves.
Research has shown that formal wear has a positive effect on abstract thinking associated with activities such as saving money. In addition, science has shown how brands can improve society by making clothing inclusive. For example, people with disabilities often wear tracksuits for comfort and therefore face double discrimination, on the one hand because of their physical characteristics, and on the other because of their clothing. Brands that take this into account can revolutionize a person’s life.”
About the myths about the psychology of fashion. “The most common misconception is that psychologists are able to read your mind and draw conclusions about a person from his clothes. It would be nice to have such superpowers, but we are more concerned with how to enrich someone’s experience with fashion.