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Psychology of fashion and style #19

Do you think fashion is only the color of manicure and hair, the catwalk, tall models and pages of glossy magazines? In psychology, fashion is one of the most interesting phenomena, the study of which is of great theoretical and practical importance. Today we will talk about what lies behind fashion and the desire to be in trend, as well as what it means to find your style.

Fashion as a subject of socio-psychological research. The name of this phenomenon comes from the Latin word modus, which means “norm”, “measure”, “rule”. Speaking of fashion, we will talk not only about trends in the creation of appearance, but also about behavior in general, preferences, aspirations, which are influenced by public opinion, ideas about how it is accepted and what is worthy of respect. Social psychologists distinguish several levels in the fashion of clothes. The first two are simple and clear: material and functional. At the first stage, the most important function is protection from adverse weather conditions, and at the second stage, the creation of comfortable conditions for performing the main activity. At the symbolic level, clothing indicates the status of the person who put it on, and at the level level, it directly affects how and what kind of relationships he can build with other members of society. The last level that psychologists describe is the individuality that a person can demonstrate through style, cut of things and accessories.

The role of fashion in society. Scientists note that in the modern world, fashion performs many functions. He sets patterns of behavior, creating uniformity and stability in society, and also solves the problems set by the cultural and historical environment in which the fashion trend develops. With the help of a fashion for certain behavior, worldview, political views, economic decisions, large masses of people can be controlled. Following the rules dictated by fashion provides a person with the opportunity to take a role in a social group, using various attributes to indicate their position in society.

Following fashion underlies the process of socialization: even in childhood, a person absorbs the norms, traditions, culture and history of the society in which he will live and develop. By choosing certain fashion trends, teenagers and people of other age groups can express their interests, hobbies, outlook on life, and also find like-minded people. We can say that with the help of fashion you can find “your circle” of communication. If this is only the desired circle, it can be approached by following fairly simple and clear instructions for behavior and self-presentation that dictate the trends in this group of people.

Experiment and find your own style. The choice of style and image is one of the components of the continuous process of forming self-esteem and self-image. It is important that already from the older preschool age, the reflection in the mirror and the subjective assessment that arises in the child form the basis for assessing his attractiveness. Every year, the degree of satisfaction with one’s own appearance becomes an increasingly important factor in the formation of a healthy positive attitude towards oneself. Someone earlier, someone later begins to explore themselves in search of their style. Extreme haircuts and coloring, searching for the same accessories as your favorite movie character or best friend, chasing famous and respected brands, or, conversely, consciously ignoring fashion trends – all this is nothing more than research. Who am I? What can you do? What social group can I belong to and what role can I play in it? What really brings me satisfaction? And finally, who do I want to be and what values ​​do I share? Each person may ask these questions at different periods of his life. During the period of such a study, he may need two options for assistance. First, it is feedback on demand. A high-quality, and therefore invaluable, review becomes a mirror in which a person can see new facets. Secondly, the acceptance of choices and views.